Client Overview

Industry: E-commerce / Lifestyle (Eco-Friendly)
Product Focus: Multiple Kinds of Bags
Our client is a leading wholesale supplier specializing in a diverse range of fabric bags. By importing products directly from factories, the company delivers high-quality tote bags, drawstring backpacks, wine bags, and laundry bags at competitive prices to both businesses and individual buyers. This direct sourcing model ensures cost efficiency and product reliability, positioning it as a trusted partner in the eco-friendly lifestyle market.

The Challenge

Despite a strong product offering, the client faced several digital marketing obstacles:

• Low search engine rankings for key industry terms
• Insufficient high-quality backlinks from authoritative sources
• Stagnant organic traffic growth
• Medium domain authority, limiting online visibility in a competitive niche

Objectives

• Achieve a 100% increase in organic traffic
• Improve keyword rankings for targeted, high-conversion keywords
• Acquire high-quality backlinks through a robust guest posting strategy
• Enhance domain authority and overall online presence

Strategy & Approach

To address these challenges, we implemented a comprehensive, white-hat SEO and link-building campaign over a six-month period:

• Manual Guest Posting & Outreach: Conducted targeted outreach to niche-relevant, high-authority websites with strong U.S. traffic. All prospects were vetted to exclude PBNs, spam sites, and Web 2.0s, ensuring only quality placements.
• Content Creation: Developed and published 5–7 SEO-optimized guest posts monthly, according to each host site’s audience.
• Backlink Profile Management: Performed monthly audits to ensure a diverse backlink profile, balancing Do Follow and No Follow links and optimizing anchor text distribution.
• Authority Enhancement: Prioritized placements on sites with strong trust flow and citation flow, as verified by Majestic Backlink Checker, to maximize referral domain (RD) quality and authority.
• Collaborative Blog Selection: Shared shortlisted blogs with the client for mutual approval, ensuring alignment with business goals.
• Platform Optimization: Migrated the client’s website to Shopify mid-campaign to improve site management, efficiency, and scalability.
• Continuous Monitoring: Regularly reviewed performance data, removing underperforming links and adapting tactics for sustained growth.

Implementation

• Contacted 1,200–1,400 relevant websites for guest posting opportunities
• Achieved a 5% positive response rate from outreach
• Collaborated with the client to finalize the most strategic guest posting opportunities
• Created and published 5–7 high-quality guest posts per month, resulting in 5–7 authoritative backlinks monthly
• Conducted ongoing audits and performance monitoring to refine the strategy and maintain a healthy backlink profile

Results

• Organic traffic increased by 180%, surpassing our goal of 100%, in just 6 months, rising from 24,000 to 67,000 monthly visitors.
• 10 targeted keywords achieved first-page rankings (SERP 1) within 6 months, driving more qualified traffic.
• Backlink profile with 30–50 links over the campaign period, all links coming from high-quality, relevant domains.
• Domain authority improved by approximately 20%, strengthening the website’s overall search visibility and trustworthiness.
• The brand experienced a significant boost in visibility for high-intent, purchase-driven keywords, resulting in more engaged and conversion-ready visitors.

Client Testimonial

“Great work as always from The Outreach King. We appreciate the quality of the links obtained. Most have moved the needle in our SERPS results within a week or so. The articles are well written, and they always go above and beyond the call of duty“

By executing a focused guest posting and link-building strategy, we enabled our client to overcome key challenges and achieve substantial growth in organic traffic, keyword rankings, and domain authority. This case demonstrates the impact of quality-driven, manual link building and strategic content outreach on sustainable business growth in the competitive e-commerce landscape.

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